Silver Star Auto Ltd. has successfully hosted a two-day open house event to showcase its newly launched BMW franchise in Ghana.
The event, held from 8th to 9th January 2026 at the company’s flagship Silver Star Tower in Airport City, Accra, brought together automobile enthusiasts, corporate clients, and the general public to experience the latest offerings from the iconic German brand. On display were top-of-the-range models, including the BMW X2, X4, X5, X6 and X7, giving customers a first-hand encounter with BMW’s signature luxury, performance, and cutting-edge technology.
The milestone event officially marked the introduction of BMW to Silver Star Auto’s growing portfolio of premium brands, providing Ghanaian customers access to “The Ultimate Driving Machine” through a trusted and experienced partner.
Speaking at the event, Mr. Rabie Agha, General Manager – Sales, Silver Star Auto Ltd., expressed excitement about the new partnership. “We’re unlocking a new era of driving excellence in Ghana. BMW joins a powerhouse portfolio that delivers luxury performance and comfort all in one destination", he stated.
Mr. Jalal Kalmoni, Chief Operating Officer of Silver Star Auto Ltd., in his address, highlighted the company’s commitment to maintaining world-class standards. “This strategic addition strengthens our legacy of delivering precision, performance and prestige to our customers. With BMW now part of the Silver Star family, clients can expect exceptional sales and aftersales service seamlessly integrated into our renowned standards of care,” he said.
He further emphasized that BMW’s reputation as the world’s number one selling luxury vehicle brand reflects the pinnacle of automotive innovation and excellence.
With BMW having been in pole position over the years, customers are assured of an elevated driving experience whether for business or leisure. The company reaffirmed its dedication to providing premium mobility solutions tailored to the aspirations of modern Ghanaians. As Silver Star Auto continues to expand its brand portfolio, the future of luxury motoring in Ghana looks more exciting than ever.
Aftersales support
Every new BMW purchased at Silver Star Auto in Ghana comes with a reassuring 4-year warranty for comprehensive peace of mind. Backed by Silver Star’s excellent aftersales service—featuring expert technicians, genuine parts, and modern facilities to ensure owners enjoy reliable, prompt support that keeps the ultimate driving experience uninterrupted.