The President of the Chartered Institute of Marketing Ghana (CIMG), Dr Daniel Kasser Tee, has called on business leaders to rationalise their operations to be able to protect the interest of investors, employees and customers.
He
said in view of the current global economic hardships, business leaders must
strive to make their entities more efficient to remain in business.
Dr
Tee made the call at this year’s CIMG Annual Marketing Performance Awards held
in Accra at the weekend.
The event, held under the theme,
“Creative Marketing and Innovation In A Volatile Global Economy” brought
together members of the business community, including some top executives.
Dr
Tee said while employers rationalised their operations, it was expected for
employees to be moderate in their demands.
“Employee
associations and labour unions should also explore ways by which they can
promote the interest of the employers in such challenging times. It is not all
the time that employees should be agitating for higher wages. It is our wish
that we could make it possible for every public sector organisation to keep and
publish their individual books of accounts,” he said.
Awards
The
night when stakeholders in business gathered to be celebrated, saw 43 companies
and individuals receiving awards in various categories.
The
Chief Executive Officer of the Consolidated Bank Ghana, Daniel Wilson Addo, was
named the Marketing Man of the Year by the CIMG while the CEO of Absa Bank,
Abena Osie-Poku, was also awarded the CIMG Marketing Woman of the Year.
The
CIMG President’s special awards went to the journalist, Erastus Asare Donkor,
for his documentary titled ‘Destruction for Gold’. Alberta Afreyie-Mensah of
Witama Agribusiness was also honoured.
The Group Head of Marketing and
Corporate Affairs at Hollard Ghana Holdings, Cynthia Ofori –Dwumfuo, clinched
the prestigious Marketing Practitioner of the Year Award while Mark Mensa-Abban
was named Marketing Student of the Year.
Absa
Bank retained its spot as the Bank of the Year while Melcom was inducted into
the Elite Hall of Fame of the CIMG. TV3 Ghana’s Most Beautiful and Joy FM’s
Drive Time were awarded best TV and Radio programmes respectively.
Other awards
The
other notable awards won on the night included Insurance Company (life), which
went to Enterprise Life Insurance Company while the Best General Insurer went
to Star Assurance.
Labadi Beach Hotel won the Hospitality
Facility (hotel) while petroleum company went to Total Petroleum. Real Estate
Company went to Lakeside Estate while Private Health Facility was clinched by
Lapaz Community Hospital.
Enterprise
Trustees won Corporate Pensions Trust, Media Organisation went to Multimedia
Group while Rural Bank of the year went to Atwima Kwanwoma.
Vodafone
was adjudged the Telecom Company of the Year while Passion Air won the best
Domestic Airline of the Year.
New
trends
The
President of the National Institute of Marketing of Nigeria, Idorenyen Enang,
who was the special guest of honour told the gathering of marketers that
business owners and public sector managers and customers expected a lot more
from their engagement with brands, companies and businesses than that which
resulted from an exclusive focus on product, price, place and promotion.
He
said branding and the business of marketing had become complicated in a new
world of volatility where disruptive technologies held sway.
“Technology
can help to drive operational and financial efficiencies. It can make you
leaner, fitter, smarter and more profitable. It can make you more innovative
with a guaranteed speed to market access. However, technology can accelerate
your extinction,” he said.
Source: Graphic Online