Universal Merchant Bank (UMB) has successfully held its maiden Customer Experience (CX) Fair on Friday, October 31, 2025, at its Head Office in Accra. The fair, which formed part of the climax activities for UMB’s month-long customer service celebration, brought together customers, SMEs, partners and the public in a vibrant showcase of business innovation and community engagement.
The forecourt of the UMB Head Office was transformed into a bustling marketplace where a diverse range of customers — including small and medium enterprises — exhibited and sold their products and services. Visitors explored an exciting mix of fashion, beauty, food, crafts, technology solutions, lifestyle and agribusiness offerings.
To officially open the event, Dr. Philip Oti-Mensah, Chief Executive Officer of UMB, performed the ribbon-cutting ceremony, signifying the Bank’s continuous commitment to supporting entrepreneurship, customer success and economic participation.
Speaking during the event, Sharon Anim, Head of Service Quality and Customer Experience at UMB, highlighted the purpose and impact of the fair. “The UMB CX Fair is a celebration of our customers. It reflects our belief that our relationship with customers goes beyond transactions. It is about partnership, trust and shared growth. By providing this platform, we are not only promoting visibility and market access for our SMEs but also strengthening the human connection that defines great customer experience,” she said.
The fair also provided exhibitors with opportunities for business networking, client engagement and advisory consultations with UMB financial and SME banking experts. Many participants expressed appreciation to the Bank for creating an enabling space that encourages sales, partnerships and brand awareness.
One of the exhibitors, Ms. Angela Osei, founder of a natural skincare brand, noted:
“This fair gave us visibility and connection. The turnout was amazing, and we had meaningful conversations that will lead to future business. UMB has shown that they are truly invested in the success of their customers.”
The successful maiden edition received positive feedback from stakeholders, business owners and attendees, reinforcing UMB’s reputation for customer-centered innovation and service excellence. The UMB CX Fair is expected to become an annual highlight on the Bank’s customer engagement calendar.