Early last year, we launched our brand promise: “Your Story Matters,” a commitment to putting our clients and stakeholders at the centre of every decision, innovation, and partnership.
In 2024, this promise guided us as we
partnered with businesses to grow, empowered young people to realise their
potential, and invested in solutions that create lasting value for communities.
As we reflect on the past year, we take
immense pride in the milestones we achieved together. Through strategic
partnerships, tailored solutions, and community investments, we have supported
growth where it matters most. As we look to 2025, our focus remains on
delivering shared value and enabling growth for all our stakeholders.
Unlocking Opportunities for Growth through Partnerships
We are deeply committed to collaborations, and
these have consistently delivered impactful results. For example, our partnership
with the Mastercard Foundation has been instrumental in driving meaningful
change in our lending to SMEs. Through this partnership, we provided loans at
an interest rate of 10% per annum to over 7,000 small businesses. These loans
enabled SMEs to expand their operations significantly, resulting in the
creation of nearly 50,000 jobs.
Through our Ahomka Loan initiative,
in partnership with MTN, we have offered more than GHS 7 billion in microloans
through MTN digital wallets since the partnership began five years ago.
Additionally, our partnership with CAMFED has focused on
empowering 100 women through vocational training, equipping them with
the skills needed to build livelihoods.
Supporting SMEs: Driving Economic Growth
Small and medium-sized enterprises remain a
key focus for us. This year, SMEs will continue to access collateral-free
financing at an interest rate of 10% per annum to support their business
growth. Our monthly SME Clinics have always provided practical guidance on
navigating business challenges and identifying opportunities for growth. This
year, we have upgraded the sessions with a fresh lineup of knowledgeable and
experienced resource persons who will provide attendees with key skills for
business success. We have also set up a new SME Lounge facility at
our Adum branch, a dedicated space for SME clients, offering tailored
financial services, free meeting rooms, and internet access.
Innovating Personal and Corporate Banking
Our clients are at the centre of our banking innovations. This year, we will be developing new products that make banking even more convenient and seamless, no matter where or how you bank. We are enhancing our mobile app with new features to make banking faster and more convenient and expanding our Agency Banking footprint to bring banking services closer to customers who may not currently have the same level of banking access as others.
For clients seeking premium services, our Infinite and Signature Credit Cards continue to offer exclusive benefits such as an insurance cover of $2.5 million, up to 40 per cent discount for shopping in any Absa Bank partner institution across the world, access to airport lounges, travel insurance, and exclusive concierge services.
Our Corporate and Investment Banking provides
businesses a global reach with local expertise. It covers
Relationship Management at local and international levels. We are
invested in our clients’ stories, and we meet their evolving needs
through our customisable digital capabilities, Trade Finance, Investment
Banking and
more. with services anchored in trusted partnerships.
Remaining a Force for Good in our Communities
Beyond banking, we are committed to creating
opportunities that empower communities. Last year, over 100,000 students
benefited from financial literacy training, exposing them to money
management skills through our Absa Money Matters programme. This year, we plan
to expand its reach even further.
Our ReadytoWork programme, a proprietary e-learning platform, has already equipped hundreds of young people with the skills and confidence needed to excel in the world of work. In 2025, we plan to reach even more young people and provide the tools they need to succeed in their careers.
We are scaling up our vocational training efforts, having equipped 100 young women with essential skills and aiming to empower another 100 in 2025. In addition, we are constructing boreholes to provide access to clean water in communities facing water scarcity. Eleven boreholes have been completed so far and were commissioned in January 2025.
Our purpose for 2025 remains clear: Empowering Africa’s Tomorrow,
Together... One Story at a Time. We deeply appreciate the trust of
our clients, the collaboration of our partners, and encourage those yet to join
the Absa Bank family to make us part of their journey this year. At
Absa Bank Ghana, Your Story Matters, and we are committed to supporting you in
shaping your next chapter.
Source :
Edward Nartey Botchway, Managing Director, Absa Bank Ghana LTD.