Telecel Ghana Foundation has equipped 60 women from the Tunteeya and Tisuntaba Shea Butter Cooperatives in Tamale with essential digital and financial skills to boost their businesses.
The training forms part of Telecel’s sustainability commitment to fostering
inclusion, empowering women, and bridging the digital divide.
The comprehensive workshop covered a wide range of topics, including digital
transactions, budgeting, savings, social media advertising, and debt
management.
The topics were carefully selected and tailored to meet the crucial need in
today’s digital age, positioning participants to expand their businesses,
manage their finances more effectively, and navigate the digital landscape with
confidence.
To further support their learning, two participating sub-groups made up of 30
women received a brand-new smartphone each, ensuring they have the tools needed
to effectively apply the digital strategies discussed during the training and
to facilitate their business operations. The groups were selected after a short
pitching competition.
“We are thrilled to have empowered these remarkable women with the knowledge
and tools they need to thrive in the digital age,” said Rita Agyeiwaa Rockson,
Foundation, Sustainability and External Communications Manager at Telecel
Ghana.
“By providing them with digital and financial literacy skills, we are unlocking
their potential to reach wider markets, enhance their financial management and
ultimately improve their livelihoods.”
Esi Yeboah, Digital Transformation Specialist at Telecel Ghana, emphasized the
importance of digital inclusion. "At Telecel Ghana, we believe that
empowering women with digital skills is not just about equipping them for
today, but also about investing in the future of our communities.
By equipping these women with the tools and knowledge to build sustainable
businesses, we are enabling them to thrive in the modern economy," she
said.
The training also served as an opportunity to bridge the digital divide and
promote financial inclusion among small-scale women entrepreneurs who often
face challenges in accessing financial services and markets.
"Access to digital tools and financial literacy is a game-changer for
women in rural areas. With these new skills and smartphones, they can now
manage their finances better, market their products more effectively, and
ultimately improve their livelihoods," stated Elom Amedume, Telecel Cash's
key Account Manager.
The participants expressed their gratitude and excitement about the training’s
impact on their businesses. Amina, a member of the Tunteeya Shea Butter
Cooperative, shared, "This training has opened my eyes to the many
possibilities that digital tools offer.
I can now confidently manage my finances, market my shea butter products
online, and even connect with customers far beyond Tamale.
Telecel Ghana remains steadfast in its mission to drive digital and financial
inclusion across the country. Through initiatives like this, the organization
continues to play a pivotal role in empowering communities, supporting small
businesses, and contributing to the socio-economic development of Ghana.
Looking ahead, Telecel Ghana will continue to leverage technology and
partnerships to create opportunities and build a more connected, empowered, and
prosperous nation, and transform lives.
Source: Peacefmonline com