In full alignment with the United Nations Sustainable Development Goals, the Government of Ghana through the Ministry of Lands and Natural Resources officially launched the "Green Ghana Project" in March 2021.
The Green Ghana Project aims at creating a greater economic and employment
opportunities as well as supporting environmental sustainability. The Green
Project is also committed to helping communities deal with the effects of
climate change, and reverse environmental destruction across the Country.
The Green Ghana Project has been successful so far, however, according to
Professor George Kofi Amoako, a renowned globally recognized Marketing Expert,
there are some gaps that need to be addressed if we are serious as a nation to
achieve environmental sustainability in line with the UN Sustainable
Development Goals.
Professor George Kofi Amoako who is an authority in the area of Green
Marketing, Sustainable Marketing, Corporate Social Responsibility, and
Contemporary issues in marketing has indicated that, the Government of Ghana in
partnership with the Private Sector and the general public should be able to
adopt a number of innovative measures to sustain the Greening efforts of the
Country.
There is a link between environmental catastrophies and unsustainable human
activities, he cited.
For the Green Ghana Project to be sustained beyond the term of successive
governments, Professor George Kofi Amoako has made the following
recommendations to Government and stakeholders:
1. There should be a positive relationship and effective alignment between
Green Marketing and the Green Ghana Project. That, Green Marketing should be
integrated into the short-term, medium-term and long-term strategies of
organizations both Public and Private.
2. Organizations across the Country should try as much as possible to apply
Green Marketing Concept to the Marketing Mix and the behaviour dimensions of
Ghanaians towards Environmental Conservation.
3. There is the need to consider integrating Green Supply Chain Practices(GSCP)
and Sustainable Business Strategies into the Procurement decisions of
Government's Ministries, Agencies and Departments.
4. Business organizations' sustainable marketing strategies can contribute to
the Green Ghana Project and by large extentions the Sustainable Development
Goals.
5. In consultation with experts, develop a sustainable legal framework in
support of the Ghana Green Project.
6. Employ the use of participatory and transformational leadership across all
levels aimed at improving environmental sustainability practices.
Professor George Kofi Amoako has conducted a series of Impactful research in
the areas of Sustainability, Business Strategy, Corporate Social Responsibility
and Investments(CSR & CSI). He is currently, the Director of Research,
Innovation and Consultancy at the Ghana Communication Technology University. He
is a multiple recipient of Academy of Management Scholarship for Faculty
Development in Africa, and Africa CSR Leadership Award. He has been a Quality
Assurance Consultant & Facilitator for the British Council.
Professor George Kofi Amoako is in the Top 3% of Marketing Scholars in Africa
according to the prestigious AD Scientific Report for 2024.
Source: Peacefmonline.com