Spotify has
announced the launch of its Broadcast-to-podcast technology, an automated
end-to-end solution that enables publishers to easily produce podcasts from
previously-broadcast radio content. It’s available to all Spotify Megaphone
partners globally now. Spotify said it will connect broadcast publishers with
previously hard-to-reach audiences, especially Gen Z, who prefer to get their
news through digital channels like podcasts. Spotify also said the solution is
already being used by some of the world’s largest publishers.
After a simple, one-time setup
process, broadcast-to-podcast automatically creates new podcast episodes from
previously-broadcast content. Ad marker locations are automatically identified
and users can either replace or remove the identified ad locations based on
their placement in the broadcast stream. This gives users the ability to
dynamically re-insert new ads for additional monetization, or replace old ad
locations with other content. Publishers can also take this opportunity to tap
into Megaphone’s monetization tools, including the Spotify Audience Network,
which helps publishers monetize unsold inventory.
Source: mobilemarketingmagazine.com