Coca-Cola together with its bottling partner, Voltic Ghana Ltd., unveiled a new premium bottle and new brand identity across the existing portfolio, through the launch of new Voltic Premium Brand Campaign dubbed, ‘Own Your Richness’.
The new 750ml premium bottle comes in a new sleek design with a distinct royal
blue label which has the new golden Voltic logo boldly embossed on it.
Voltic Natural Mineral Water has been the go-to bottled water brand for many
Ghanaians for over 25 years and has become a household name and part of Ghana’s
rich cultural heritage. The “Own Your Richness” campaign seeks to highlight and
celebrate the diverse rich Ghanaian culture through a series of customer and
consumer engagements activities.
Speaking at the launch event, Seshnee Naidoo, Coca-Cola’s Franchise Director
for the Equatorial Africa Region said, “We are very proud to be associated with
Ghana and the country’s rich and diverse culture. The new brand identity for
Voltic emphasizes our commitment to refresh our consumers, while encouraging
them to embrace their own unique richness.”
She added that as industry leaders, Coca-Cola, and its bottling partner, Voltic
(GH) Limited, a subsidiary of Coca-Cola Beverages Africa want everyone to be
proud of the standard and quality of bottled water coming out of Ghana and hope
to achieve this through the new brand campaign.
She also reiterated Coca-Cola system’s sustainability commitment to continue
supporting the marginalized communities with water replenishment programs for
example installing of mechanized boreholes in regions where they are mostly
required.
On her part, the Managing Director of Voltic (GH) Limited, Flora Jika, said
that Voltic is proudly produced in Ghana under the highest quality standards
and the company’s over 20 years of existence in the market goes to prove the
brand’s consistency in upholding good standards.”
“Through this Campaign, we hope to position ourselves firmly across all market
segments and niche while giving our cherished consumers that premium experience
they deserve and also fulfilling CCBA’s commitment to refreshing Africa and
making the continent a better place for all.” She added.
The Voltic Own Your Richness Premium Campaign will engage popular Ghanaian
celebrities like, Afua Rida, David Dontor, Akumaa Mama Zimbi among others to
lead the campaign as influencers across diverse platforms.
The new Voltic Natural Mineral Water in premium bottles will be available in
all retail outlets as well as Voltic and Coca-Cola distributors across the
country starting in April.
Source: Peacefmonline.com