The Chief Executive Officer (CEO) of Caveman watches, Antony Dzamefe, has advised student entrepreneurs to consider building brands rather than focusing on the wealth.
He
made this comment on a panel discussion held at the University of Ghana
Business School (UGBS) in partnership with Society Influencers Foundation
themed: 'Trans-Political Business in Ghana' on Wednesday 29th March, 2023.
According
to him, brand-building possesses long lasting effects compared to focusing on
money-making.
“You
need to know the difference between doing a business to make money and
[creating] a brand," he asserted. "Young people must know from the
beginning, what they want to do, whether they want to build a brand or work for
money. Doing business for money is not the best because it doesn’t last for
long but building a brand is what would leave it for the next generation.”
Anthony
Dzemefe also encouraged young entrepreneurs to have mentors not necessarily for
financial remedy but for coaching.
He
noted that mentors are not points of financial solutions but sources of
guidance and counselling in business avenues.
“Having
a mentor is also necessary," he said. "Your mentor is not your
financial remedy. When you have a mentor, plead with them to keep their doors open
for guidance and counselling.”
Meanwhile,
Anthony Dzemefe urged business leaders to support their subordinates on their
business journey.
According
to him, the support would massively contribute to the growth of the
individual’s business.
“The
biggest challenge is not about government but the people you work with,"
Dzamefe posited. "It is only when the workers are developing or growing
that the company would grow. When you are true to the value you want to create,
you hold yourself accountable even the consumer doesn’t know, but you remain
true to your value."
"Most
businesses try to cut corners because a lot of the youth are too much in [a]
rush to be rich, so they want to hoard as much money as they can," he
said.
Source: classfmonline.com