The Asantehene, Otumfuo Osei Tutu II, has pledged his full support for initiatives and programmes that create jobs for the people of Asanteman and Ghana.
The Asantehene made this known at the relaunch of the production of the great
tasting, quality Ghanaian beer, Star Beer, in Kumasi, where it was originally
brewed in Ghana.
Assuring the people of Asanteman, Otumfuo said that he would always pledge his
support for any good initiatives and projects in Kumasi and Ashanti that will
bring pride, joy, and jobs to his people in the region to promote development
in Ghana.
"Today, I am very happy, as is Asanteman, for the revival of this business
that once brought pride and joy to the people of Asanteman. We celebrate this
occasion and anticipate the economic goodwill it will bring to us as a
people", he said.
The Asantehene, therefore, appealed to investors to take advantage of the
serene business nature of Kumasi and the Ashanti Region as a whole to open
factories to boost their businesses.
Managing Director of Guinness Ghana, Helene Weesie, said: “Ashantis are known
to be proud of their culture and royalty and appreciate a brand that respects
their values and proves it in its interactions with them. When we first started
brewing here, it was about more than just creating a refreshing beer. It was
about creating a connection to this city and its people”
“As we continue to execute a strategy to grow and expand Star Beer nationwide
through cutting-edge consumer insights and marketing, we retraced our roots and
decided not to gloss over it. I’m happy to say that, the connection Star has
had with Asanteman has stood the test of time and is stronger now more than
ever as we relaunch its production, in the Home of Star, where it belongs”, she
added
On his part, the Head of Beers at Guinness Ghana, Roland Ofori also said:
"Star Beer is a part of the city's culture and tradition. Apart from
refreshing the people of Kumasi since the 1960s, Star Beer symbolizes the
optimism of the everyday person in this region and that literally can be seen
in the millions of sparkling bubbles in the liquid. Star Beer is not just a
beer; it's a part of Kumasi's identity".
For several years Star Beer has been a popular choice among consumers in Kumasi
and it is often associated with casual occasions, good moments, celebrations
and social events in the city.
Made from rich locally sourced raw materials, Star Beer is now closer to
consumers in Kumasi with its signature million sparkling bubbles.
Star beer's great-tasting, award-winning quality has won 4 Awards at the
prestigious Monde Selection Quality Awards with its most recent win being in
April 2022.
Source: Peacefmonline.com