The Lakeside Estates has been adjudged the Marketing Oriented
Real Estate Company of the year, 2021 at the 33rd Annual National Marketing
Performance Awards ceremony
The event which was
organised by the Governing Council of the Chartered Institute of Marketing
Ghana, (CIMG) was themed “Creative Marketing and Innovation in a Volatile
Global Economy”.
The award was in recognition for
company’s excellence in strategic marketing, from marketing insights through
effective formulation of marketing mix programmes to create value for the
market and thereby delivering excellent results.
This is the second time the company
has grabbed such an award as they won same in 2019.
CIMG President Dr Daniel Kasser Tee,
commended businesses for their input in the economic growth but however charged
them to continue to rationalise their operations in the wake of Ghana’s
economic challenges.
He called on workers to cordially work
with their organisation to protect the interest of employers, as they seek to
enhance their individual and group interest.
This, he said, would protect the
interest of investors, employees as well as customers.
He commended Lakeside Estate on its
ability to ensure business continuity in the face of the challenges brought
about by the pandemic and other environmental factors in the year under review.
The Managing Director of Lakeside, Dr Prince-Joseph
Ayiku said his outfit would continue to provide quality but affordable homes in
a well-designed and planned neighbourhood.
“Our vision is to become one of the
best customer focused Real Estate Companies in Ghana that will expand through
the building of unique variety of quality housing units that are
environmentally friendly, affordable to many and conforming to the Ghana
Building Code,” he said.
Source: Ghanaian Times