The Managing Director of Consolidated Bank Ghana Ltd. (CBG), Mr. Daniel Wilson Addo, has been adjudged the Marketing Man of the Year 2021 at the 33rd Annual National Marketing Performance Awards organized by the Chartered Institute of Marketing Ghana (CIMG).
Themed: ‘Creative Marketing and Innovation in a Volatile Global Economy’, this
year’s Annual National Marketing Performance Awards seek to recognize marketing
practitioners and organizations that rely on innovative strategies and modern
marketing practices in the realization of their business success.
In a citation presented to him, Mr. Daniel Wilson Addo was commended for his
outstanding excellence in strategic marketing in the areas of marketing
insights, people management, corporate reputation management, CSR, and sound
marketing management, thereby setting him and his company apart as a corporate
achiever for the year 2021.
Speaking at the event, Mr. Addo dedicated the award to the Board, Management,
Staff and Customers of CBG for their contribution and support to the growth of
the Bank.
“This award has been possible with the immense contribution of my CBG Team,
who, like me, did not see the COVID-19 challenges as disadvantages but worked
assiduously to positively change the fortunes of CBG. I also want to thank our
customers who continue to stand with us; they encourage us to work hard to
actualize the CBG vision to be the most trusted Bank in the country”.
“For the MSME sector, we have established a center at Kokomlemle to intensify
efforts to support their business growth, design innovative products and
provide differentiated services to our customers,” he added.
Mr. Daniel Wilson Addo is a Chartered Accountant with over two decades of
post-qualification experience. With his extensive knowledge of the banking
industry and his vast work experience in Ghana and other African countries, he
was able to successfully play the lead role in integrating seven (7) insolvent
banks into the Consolidated Bank Ghana (CBG) in 2018. This was the first of its
kind in the history of Ghana.
Mr. Addo has directed the Bank on a path of success from restructuring and
alignment of staff to new systems and processes to create a common culture for
the CBG brand. His leadership skills have helped in building a strong,
reputable and profitable brand, and CBG has grown to become one of the largest
and leading SME-oriented banks in Ghana. With a strong financial standing,
robust technology platforms and innovative banking solutions, CBG prides itself
in being a pacesetter in the changing phase of banking in Ghana and Africa. CBG
currently operates in 114 branches nationwide, delivering on its mandate to
make a difference in the lives of its stakeholders.
Prior to being named marketing man of the year 2021, Mr. Daniel Addo was
awarded the Most Respected Chief Executive Officer (CEO) of a state-owned bank
at the 2020 Ghana Industry CEOs Awards held in Accra.
The 33rd edition of the CIMG Awards covered six (6) major competitive areas:
Hall of Fame, Personality, Media and Marketing Communications organizations,
Business organizations, Products, and Not-for-Profit organizations.
Source:
Peacefmonline.com/Ghana