Absa Bank made a huge impression at the prestigious Chartered Institute of Marketing (CIMG) awards held recently in Ghana’s capital, Accra.
The CIMG Awards is one of the foremost platforms in Ghana, rewarding excellence
in marketing, leadership and transformation in the corporate world. Absa Bank,
for the second time in a row, won the “Bank of the Year” accolade whilst its
enterprising Managing Director, Abena Osei-Poku won the Marketing Woman of the
Year award.
Absa’s recognition is coming on the back of a strong performance in 2021,
culminating in a record-breaking GHS1.1 billion profit before tax performance
and GHS1.6 billion in revenues. This is the first time in the history of
Ghana’s banking sector that a bank has recorded these figures on its balance
sheet.
Absa Bank attributes these to a relentless commitment to always being a step
ahead in assessing the bespoke needs of its customers and clients and going the
extra mile to create convenience for them.
The Bank also produced a number of firsts in the industry in the year under
review, including the transformative partnership with Mastercard Foundation to
build the capacity of 5,000 SMEs in Ghana and create 50,000 jobs for the youth
in the next five years. Absa Bank also collaborated with a Ghanaian company,
Flat C Marine Services, to deliver a wholly-owned Ghanaian offshore sea vessel,
which is currently operating on the shores of Ghana and supporting the
burgeoning oil and gas sector
Commenting, Managing Director of Absa Bank, Abena Osei-Poku said: “There is
absolutely no way this would have been possible without the relentless work
ethic and commitment of our colleagues, management team, our Board and all
other stakeholders. Acknowledgments like these encourage us to do more in
providing financial solutions for our customers and clients. They are the
reason we are in business.”
Source:
Peacefmonline.com/Ghana