Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives.
“This partnership reinforces our commitment to advertisers to connect brands to
consumers through local strategic support, creative expertise and relevant
in-market training,” said Julian Jordaan, Chief Executive Officer of
Entravision 365 Digital. “As we continue to expand our presence throughout the
continent of Africa, we are thrilled to partner with Meta as their Authorized
Sales Partner in Ghana to equip and empower local businesses with our top-notch
advertising expertise.”
Jordaan continued, “We are also pleased to welcome Stephen Sawyerr as Country
Manager to spearhead our partnership with Meta in Ghana. With over 10 years of
management, digital marketing and brand building expertise, Stephen is very
well equipped to build a world-class team to support Entravision’s growth in West
Africa.”
Entravision 365 Digital, as an Authorized Sales Partner, will deploy dedicated
local expert teams in Ghana to provide businesses with each of the tools
crucial to sales growth, while also assisting these same customers in deploying
their advertising investments more efficiently across the Meta family of
products.
"Ghana is an important country for Meta and it is a priority for us to
invest in the market and to be closer to the people and businesses here,” said
Enitan Denloye, Regional Director for Africa at Meta. “As such, we are happy to
bring in Entravision 365 Digital as Meta’s Authorized Sales Partner in Ghana
and believe that with their robust local market insights and expertise, we can
provide better support for businesses and agencies locally, helping them unlock
their potential growth.”
About Meta
Meta builds technologies that help people connect, find communities, and grow
businesses. When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram, and WhatsApp further empowered billions around
the world. Now, Meta is moving beyond 2D screens toward immersive experiences
like augmented and virtual reality to help build the next evolution in social
technology.
About Entravision
Entravision is a leading global advertising, media and ad-tech solutions
company connecting brands to consumers by representing top platforms and
publishers. Our dynamic portfolio includes digital, television and audio
offerings. Digital, our largest revenue segment, is comprised of four business
units: our digital sales representation business; Smadex, our programmatic ad
purchasing platform; our branding and mobile performance solutions business;
and our digital audio business.
Through our digital sales representation business, we connect global media
companies such as Meta, Twitter, TikTok and Spotify with advertisers in
primarily emerging growth markets worldwide. Smadex is our mobile-first demand
side platform, enabling advertisers to execute performance campaigns using machine
learning. We also offer a branding and mobile performance solutions business,
which provides managed services to advertisers looking to connect with global
consumers, primarily on mobile devices, and our digital audio business provides
digital audio advertising solutions for advertisers in the Americas. In
addition to digital, Entravision has 49 television stations and is the largest
affiliate group of the Univision and UniMás television networks. Entravision
also manages 45 primarily Spanish-language radio stations that feature
nationally recognized, Emmy award-winning talent. Shares of Entravision Class A
Common Stock trade on the NYSE under ticker: EVC. Learn more about our
offerings at entravision.com or connect with us on LinkedIn.
About Entravision 365 Digital
Entravision 365 Digital is an African online media and ad-technology business
with a rich heritage in the African advertising industry. For 23 years the
business has represented the largest publishers and platforms in Africa and
have helped global brands reach connected consumers and drive business impact.
With a mission to connect publishers to brands, and brands to consumers,
Entravision 365 Digital helps brands reach audiences at scale through its
exclusive partnership with leading platforms like TikTok, Anzu, Triton Digital
and many more. Entravision 365 Digital is a business unit of Entravision, a
leading global advertising, media and ad-tech solutions company connecting
brands to consumers by representing top platforms and publishers. Learn more
about all of our innovative media, marketing and technology offerings at
entravision365digital.com or connect with us on LinkedIn.
Source:
Peacefmonline.com/Ghana