Mrs Joana Eshun Mensah, National President, Ghana National Tailors and Dressmaker's Association (GNTDA), has called on tailors and dressmakers to enhance their businesses with digitalisation.
Mrs Mensah made the call
at the launch of the Association’s Website, www.gntdagar.org, and an Online
Shopping Mall in Accra, www.gntdagar.com
Themed: ‘‘Rebranding Ghana's Fashion
Industry’’, the Website and Online Shopping Mall, designed for registered
members of the Association are supposed to showcase products to customers all
over the world.
The National President underscored the
need for digitalisation and marketing to showcase their talents and crafts to
the world.
She noted that digitalisation was the
new trend and effective way to run businesses, hence the introduction of the
online platform was innovative and a pacesetter idea for the Association.
Mrs Mensah said the online platforms
would expose their businesses to people regardless of their location.
‘‘I believe out of this, somebody will
grow bigger, rich, spotted and travel out of that, somebody will get a big
contract or get a client,’’ the National President said.
She urged members of the Association
to utilise the online platform to market themselves to the world as well as
create a market day to move their stock.
The National President cautioned them
not to abuse the platform but get the best out of it.
Mr Abdul Aziz Ali, Greater Accra
Regional Chairman, GNTDA, noted that the notion that the sewing trade was for
the unintelligent was outmoded as it involved calculation, creativity and
science.
He therefore encouraged parents to
assist their children to at least complete Senior High School level before they
take up the trade to improve their business.
The Greater Accra Regional Chairman
said the website would provide more jobs for their members, especially those in
the remote areas to market their products.
He appealed to Government to support
them with loans and equipment, including special sewing machines and industrial
machines to facilitate their business.
Alhaji Baba Saeed, Special Assistant
to the President of the Association, called on Government to make access to
accreditation for sewing institutions easier.
He said the Association would continue
to educate its members on the use of digitisation to market themselves.
‘‘It is high time we marketed
ourselves within our area. We need to go out of our area,’’ he added.
Madam Rosemary Salomey, Member, East
Legon Zone, GNTDA, said the online mall would make their clients purchase their
products conveniently and with ease.
She said it would make their work more
flexible and reduce the pressure associated with it.
Madam Justina Bosomtwe, another
member, said the online mall would eliminate disappointment that clients
experienced with some dressmakers and tailors since their products would have
been sewn and showcased online.
The GNTDA, established and registered
in October 1979 provides a central organisation for the promotion of tailoring
and dressmaking in Ghana.
It supports official policies that
ensure the survival of the local textile industries.
The GNTDA is set up in all official 16
Regions and Tema as a separate region with over 400 zonal branches and more
than 40,000 members.
The Greater Accra Region also has
about 55 zones comprising over 5,000 members.
Source: GNA