He
said the company was committed to localising its operations and would,
therefore, not shy away from setting up a local manufacturing plant, depending
on how the market received their products.
Mr
Justin said this in an interview with the Graphic Business on the sidelines of
the launch of the first ever all-purpose Swallow Food Maker.
He said: “Before we localise our
production, we have to make sure we are well established and the market has
received our products well. We are committed to be the leading brand for the
African market. We are working to make the brand more and more relevant to
consumers. We are committed to providing more and more quality products for our
local consumers,” he stated.
Swallow maker
The
Swallow Maker, which is the first of its kind, is designed to help with the
preparation of swallow foods such as fufu, banku and kokonte.
It is designed to replace the old ways
of preparing swallow foods, which is usually tedious and time consuming.
Available
statistics indicate that about 83 per cent of Africans eat swallow foods;
however, the making of these swallow foods is difficult and time consuming.
Mr
Justin said the introduction of the Swallow Maker, therefore, marked a new era
in the preparation of swallow foods which was fully automated and required
minimal human work.
Fully automated
The
Training Manager of Syinix, Patricia Mensah, said the team visited different
households in different African countries to know more about their staple food,
their preparation methods and after more than four years, the all-purpose
swallow maker was developed.
“It’s a fully automated machine and all
the consumer needs to do is to put the ingredients in the machine, set a time
and wait for the food to come out. The typical way to prepare swallow food such
as fufu is for one to pound with a pestle which required a high degree of time,
energy and attention.
“But
today, we can say goodbye to this traditional production method as the
all-purpose Swallow Maker is here to save your time and energy. The machine
encourages creative cooking and we encourage users to try a combination of
ingredients and recipes,” she stated.
Ms
Mensah noted that using the swallow maker did not have any health implication
to consumers.
Operations in Africa
At the launch of the product, the
Marketing Manager of Syinix Ghana, Richard Effah, said since its inception, the
brand had operated in more than 20 African countries, making it a brand that
enjoyed significant success on the African market.
“Our
brand vision is to provide African families with reliable products that seek to
improve their quality of life. As always, Syinix is committed to innovation and
strives to improve the quality of its products that it localises on the African
market.
“Our
aim is to become the undisputed home appliance brand in the African market
through superior quality products. We are a brand that is customer oriented and
as such has an African research and development team whose main focus is to
satisfy customer needs and wants through innovation,” he stated.
He said the company currently had over
1000 retail outlets that offered after sales services to customers as well.
Source: Graphic.com.gh