The announcement was made at the official
unveiling of the new GTP Brand and its tagline “Life. Styled” at a ceremony in
Accra.
Fatoumata Doro, Managing Director, GTP shared
how the repositioning exercise will guarantee customer satisfaction. She said,
“As a group, we are very excited about the business outlook after the
repositioning as it will give us the opportunity to do more for our loyal
customers. We are set to transform the face of fashion in Ghana and beyond with
the roll-out of our first retail shops offering carefully curated ready-to-wear
for everyone. This will be underpinned by our strategic digital focus serving
our customers both online and offline.”
“Internally, the brand refresh has already begun
with our employees through a series of policies and exercises to carry them along.
We can already see the improvement and cannot wait to share it with our
wonderful customers,” she added.
The brand transformation will see GTP adopting
new methods to increase exports and ensure product availability. GTP will also
reinforce its corporate social investments by focusing on strategic
Environmental, Social, and Governance (ESG) initiatives, which will include
diversity, women empowerment, empowering tailors, and waste management
programmes.
Augustine Amporful, Brand Executive at GTP, explained
that “by saying “Life”, we intend to present GTP as a way of expressing a
premium life. The word “Style” is associated with elegance, class, and
exclusivity, which are attributes that premium people are passionate about.”
GTP is West Africa’s leading print and textiles
brand and the first indigenous Ghanaian textile brand launched onto the
Ghanaian market in January 1966. The mission of the company is to create,
develop, produce and sell quality African prints of Ghanaian heritage that will
make consumers feel good and culturally in tune.
Source: Pulse Ghana