Dzata Cement, an only and wholly-owned Ghanaian cement manufacturing business, wins big at the 2022 Ghana-West Africa Business Excellence Awards as the Cement Brand of The Year.
The 2022 Ghana Business Standard Awards seeks to celebrate organizations
committed to remarkable business standards in their sectors and industry
leaders breaking barriers of excellence across the Ghanaian business region and
the world at large.
In an interview with Timothy Ataaya, the Technical Manager at Dzata
Cement mentioned that the company was not surprised by the recent awards as it
focused on providing high-quality but affordable cement products to customers.
“We are not surprised about the award because he, (Mr Ibrahim Mahama) had the
vision that gave birth to this cement factory. For over fifty-five years, this
industry has been controlled by foreign investors, Dangote only came in to tell
us that, we as Ghanaians can do it. The problem the company identified which is
the quality and the affordability of cement coupled with the fact that no Ghanaian
is taking an active role in this industry, we focused on making sure that we'll
bring to the market high-quality cement capable of distinguishing itself”
He noted that the best aspect is the product quality itself. “unlike other
players in the market, it is only Dzata Cement that produces a cement quality
grade called CEM I 42.5R, which is the highest cement grade in Ghana.
Touted as the first and only fully Ghanaian-owned cement processing factory,
Dzata Cement – is valued at over US$100 million investment which is located on
a 10-acre land near the Tema port enclave.
“The market entry strategy was to get the products accessible to all, so where
ordinarily you might not see other products, Dzata Cement was willing to push
and that is what led to the company’s investment into trucks, just to get into
production other areas,”
The first phase of the company was a cement bagging plant with a capacity of
1.2Mt/yr. The second phase is expected to increase the processing capacity to
2.4Mt. Its current bagging capacity is approximately 120 bags of cement per
minute.
Dzata cement has received several accolades for its impact on the local cement
industry, as this particular investment should pave the way for investments in
industries which otherwise have been dominated only by foreign companies
To boost its product accessibility, the Company is conducting regular
feasibility studies like nationwide depot operations to create more awareness
of its unique quality cement product.
The Awards recognize standard makers, excellence achievers and responsible
organizations and individuals who adhere to the local business requirements
while consistently improving their organization’s performance. 43 top companies
and individuals in Ghana were recognized.
The Ghana Business Standard Awards (GBSA) provides a platform to encourage the
introduction of standard processes, services, or products and the improvement
of existing methods or practices to affect positive change in businesses in
Ghana.
Source: Peacefmonline