Fabric
designing and manufacturing company, Vlisco Ghana has unveiled a new Brand
Ambassador.
At a glamorous event held at Tang
Palace Hotel on Friday, July 15, 2022, Vlisco Ghana officially unveiled Mrs.
Lucy Quist as the 2022 Brand Ambassador for the textile company.
The unveiling of the former Airtel
Chief Executive Officer (CEO) as the Brand Ambassador is a continuation of a
tradition that started in 2013 when Dr. Ellen Maame Hagan was named the first
Brand Ambassador.
Delivering a speech after her
unveiling, Mrs. Lucy Quist expressed appreciation to the almighty God,
officials of Vlisco, and her family for what she described as a 'great honour'.
She thanked all past ambassadors for
paving the way over the years and putting in so much effort to do great work in
the area of women empowerment.
“It’s a privilege to have the
opportunity to stand in this position. We as women play much greater roles that
we may not know. I thank you all for being here for the amazing work you do as
women,” Mrs. Lucy Quist noted.
Engaging the media on the sidelines of
the event, she added that this is a great opportunity to connect with and
empower many others.
Describing the Vlisco brand as a
timeless brand that represents aspirations, dreams, and hope for the future,
Mrs. Quist said she is excited she will be working to impact a lot of women
during her time as an ambassador for the company.
“For me, this is to reach out to women
across the country to provide mentorship to women both young and old whether
they are studying, whether they are business women, and very importantly to the
women who work for the company.
“I know that through this opportunity
I will also have the chance to learn from these women and collectively we will
move ourselves forward. I have to add that this is a very important time for us
as a country. This is the time for the bold new normal,” the new Vlisco
Ambassador told journalists.
Delivering a speech at the event,
Vlisco Ghana Group Managing Director Fatoumata Doro stressed that she is
excited about the choice of the new Ambassador.
While appreciating the work done by
past ambassadors, she noted that she has no doubt Mrs. Lucy Quit will equally
do a great job to project the company to empower more women to become CEOs and
MDs in the near future.
“I want to say a big thank you to past
ambassadors because they made us what we are today. The queen we are revealing
today is a trailblazer. She is a unique person who has impacted my life and I’m
delighted she is going to be our new queen.
“I hope we will all admire her the
same way I do. She will help our brand to reach our ambition. We hope she will
help us to put the right structures in place, mentor more women to get to the
top to become future CEO and MD,” Fatoumata Doro said.
As the first-ever woman who has been
made MD of Vlisco Ghana, she said it is important to get more women to push to
change the dynamics.
She urged women to sail through
challenges thrown at them to take what they deserve in the fields they work.
“We understand that the challenges
against women are big. We should be angry about it. Let’s change it. As we
celebrate our Vlisco today I want to remind us, women, that we can do it and we
deserve it,” Fatoumata Doro added.
During the period she will be Vlisco
Ghana ambassador, Mrs. Lucy Quist will undertake a number of initiatives all
geared towards empowering more women not only in the company but across various
fields in other companies in the country and beyond.
She is to develop strategies to
promote diversity and inclusion in the fabric designing and manufacturing
sector.
She is also expected to help the
ambition of the company’s Managing Director Fatoumata Doro to have 40% of its
workforce being women.
Mrs. Lucy Quist will play additional
roles ranging from leading donations to speaking on behalf of Vlisco Ghana.
Source:Modernghana