QNET, a prominent e-commerce based direct selling company, is
proud to establish its first-ever training centre in the Sub-Saharan Africa
region in collaboration with Botsumtwi Limited. Located in East Legon, Accra,
this new training centre will see the company bringing world-class training
workshops and educational programmes for its community of distributors to
participate in to enhance their management skills, increase business literacy,
and leverage on opportunities to build their successful enterprise.
QNET has successfully built a community of thriving micro-entrepreneurs
worldwide to become a force of good, especially in emerging economies.
The first of its kind in the region, the new training centre in Accra will
bring in international speakers, professional trainers, and acclaimed experts
to conduct workshops in Ghana. QNET will also regularly host sessions on
professional marketing practices, regulatory compliance, and integrity in
business conduct in collaboration with local partners. Participants can expect
interactive, informative, and practical learning sessions that will enrich
their knowledge of entrepreneurship and direct selling.
Equipping people with the needed skills is key to supporting fair, inclusive,
and sustainable societal growth. Having trained over 30,000 people through
community education initiatives across sub-Saharan Africa in the last few
years, QNET aims to build a local ecosystem that supports continuous learning
for entrepreneurship communities well into the next decade. This training
centre marks QNET’s new milestone in sub-Saharan Africa, providing an
opportunity for the company to give back to the local community by establishing
an education platform that is accessible, and highly beneficial for all. QNET
will organise regular workshops and training sessions that is estimated to
benefit around 600 people every month.
Mr Biram Fall, QNET’s Regional Manager for sub-Saharan Africa, adds that “We
are excited for this new milestone! Our goal is to bring sustainable, positive
change to the communities we operate in through our products, services,
education, and community development programmes – thus creating a more diverse,
powerful, and inclusive economy for all. In fact, in the World Federation of
Direct Selling Association’s latest report, Chairman Roger Barnett highlighted
that the direct selling industry can demonstrate its positive social and
economic impact in countries where direct selling businesses operate.”
The training centre will focus on the following goals:
● Offering entrepreneurial-based
capacity-building programmes for all through comprehensive training workshops
led by international speakers and experts.
● Fostering a conducive environment for
the QNET distributor community to learn and enhance their skills. The centre
will provide equal opportunities to all to learn about direct selling, QNET’s
diverse product portfolio, and professional marketing practices.
● Cultivating a
professional community that encourages a check-and-balance system and promotes
adherence to WFDSA’s Code of Ethics and QNET’s ethical policy and standards,
also known as the ‘Red Lines’. These are a set of ground rules that Independent
Representatives (IRs) must adhere to when conducting business. These require
all IRs to operate in a fair, respectful, and professional manner at all times.
● Increasing compliance with local laws
and regulations and collaborating with local government bodies.
Entrepreneurship in Ghana is an essential driver of the economy – more than 90%
of all businesses are small to medium enterprises (SMEs) providing
opportunities, especially for youth and women, to generate a source of income
and enhance living standards. Industries with lower barriers to entry, such as
direct selling, are seeing explosive growth as more people explore new ways of
earning a sustainable source of income by offering entrepreneurship
opportunities.
In 2021, the World Federation of Direct Selling Associations (WFDSA) Annual
Report saw Africa and the Middle East charting the second-highest sales growth
at 4.0%, bringing the total up to US$759 million. In this developing economy,
companies like QNET are especially integral to economic growth for the country
as it generates new self-employment opportunities, promotes development in
semi-urban and rural areas, and fosters innovation in communities.
“Education is one of the most effective tools that can develop untapped talent
in a community, especially for the youth,” Fall adds. “QNET’s extensive
experience in organising professional development workshops worldwide mean we
are well-equipped on what it takes to build an effective learning culture
within the community. Our plan is to continue seeking collaboration
opportunities with local government bodies and community leaders to facilitate
meaningful conversations and plan actions on how we can further support Ghana’s
economy.”
Source:
Peacefmonline.com