Scores
of students from the Joyce Ababio College of Creative Design Institute, turned
up to get insights from the renowned media personality and chief executive
officer of SNB Group, Odelia Ntiamoah. Who was the main speaker at the Think
Design Think JACCD; Business Seminar organized by JACCD Design Institute in
Accra.
The
interactive session, led by Odelia Ntiamoah, brought together the institute's
management, including the celebrated fashion designer and proprietress of the
institute Madam Joyce Ababio and the student body.
The
engagement sought to equip, empower and expose the students to the
opportunities in the media landscape. And how best to position their brands to
access the ‘goldmine’ in the media terrain and the corporate world in general.
Focusing on the unique selling points of their business
Odelia
Ntiamoah, admonished the students to take action using proven techniques and
social media tools available at their disposal. Particularly LinkedIn, to
connect to different stakeholders who can accelerate their businesses' brands
to scale.
The meeting covered
conversations on building a brand that takes away the pain points of your
clients. Generating buzz around your business, connecting with the right
stakeholder, and most importantly, positioning your brand to attract your
target audience.
Project Inspire, is
a corporate social responsibility initiative by ON MEDIA, against the
background of training final year
students of various institutions to be ready with employable skills or becoming
strategic entrepreneurs.
The
seminar is part of a strategic objective to connect the students of Joyce
Ababio College of Creative Design Institute with industry leaders. It took
place inside the JACCD Auditorium, of the state-of-the-art new campus, located
at Haatso
