Messaging
platform WhatsApp has announced the launch of WhatsAppreneurs campaign,
profiling small entrepreneurs from Africa who are using the WhatsApp Business
app to grow their business and reach more customers.
The campaign will highlight the
stories of Small and Medium Business owners in Africa and help them learn more
about business growth opportunities available with the WhatsApp Business app
through a virtual educational webinar according to its release copied to Ghana
News Agency.
Balkissa Ide Siddo, Public Policy
Director for Africa said, “Across Africa, small and medium business owners are
using the WhatsApp Business app to develop their business, showcase their
products, close sales, and connect with their customers.
The WhatsApp Business app provides a
tool to help businesses thrive in their markets, reach more customers, and grow
their businesses consistently. We are delighted to be a part of the success
stories of small businesses that are so important to African communities.”
As SMEs represent a sizable percentage
of the economic population demonstrating immense potential for growth,
opportunity creation, and overcoming poverty post-pandemic, there is a need to
provide support through digital tools to help them scale.
Source:GNA