Basketball Fans Across
Eight African Countries Will Have Opportunity to Win Tickets to Live NBA Games
in the U.S. and Access Co-Branded Products and Merchandise
NBA Africa and KFC Africa today announced a marketing partnership that will see
NBA Africa and KFC Africa collaborate on a number of promotions and activations
for basketball fans across eight countries on the continent: Botswana, Ghana,
Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania.
Through the partnership, KFC Africa and NBA Africa will launch co-branded
product campaigns, limited-edition merchandise giveaways, and limited-edition
KFC x NBA promotions, including the opportunity for basketball fans to win
tickets to live NBA games in the U.S. and complimentary access to NBA League
Pass, the league’s premium live game subscription service.
Additional details about the promotions will be announced at a later date.
“We are proud to announce this exciting partnership between our iconic KFC
brand and one of the most epic sports brands in the world,” said KFC Marketing
Director, Rest of Sub-Saharan Africa, Emmanuel Kasambala.
“As a brand that has been on the continent for 50 years, we are passionate
about connecting with the youth at the touchpoints that really mean something
to them. So, beyond the extremely cool products and merchandise we will offer,
we have longer-term plans to inspire the youth to achieve more in life through
basketball.
We are exploring various grassroots basketballinitiatives, like the
refurbishment of courts, and basketball clinics in communities. It is about
inspiring and enabling the youth to reach for, and achieve, their dreams.”
“We are excited to partner with KFC Africa to launch a series of fan-centric
activities and promotions as part of our efforts to provide compelling ways for
basketball fans across the continent to engage with the NBA,” said NBA Africa
CEO Victor Williams.
“We want to meet our fans where they are and make the game of basketball more
accessible, and through this partnership with one of the world’s most iconic
food brands, we look forward to reaching new and existing fans and providing
them with more opportunities to experience the NBA.”
For the latest news and more information on the competitions, prizes and
programmes, fans can follow #KFCBalling on social media.
About KFC
KFC has been in Africa for over 50 years and has over 1200 restaurants across
South Africa and the rest of sub-Saharan Africa. The first KFC restaurant to
open in South Africa was in 1971 in Orange Grove, Johannesburg. KFC’s Original
Recipe® Chicken was first made by Colonel Harland Sanders in 1940 when he
perfected his secret recipe of 11 herbs and spices at his restaurant in
Kentucky.
Today, KFC is the world's most popular chicken restaurant, still preparing our
chicken with the Colonel’s secret recipe to his exact standards. Every KFC
restaurant follows the same global processes and procedures to make sure that
our customers get great tasting food, every time.
About NBA Africa
NBA Africa is a standalone entity that conducts the NBA’s business in Africa,
including the Basketball Africa League (BAL), and was formed in May 2021. The
NBA has a long history in Africa and opened its African headquarters in
Johannesburg, South Africa, in 2010 before opening additional offices in Dakar,
Senegal, and Lagos, Nigeria.
The league’s efforts on the continent have focused on increasing access to
basketball and the NBA through grassroots and elite development, social
responsibility, media distribution, corporate partnerships, NBA Africa Games,
the BAL and more.
NBA games and programming are available in all 54 African countries, and the
NBA has hosted three NBA games on the continent since 2015. The BAL, a
partnership between the International Basketball Federation (FIBA) and the NBA,
is a new professional league featuring 12 club teams from across Africa. Fans
can follow @NBA_Africa and @theBAL on Facebook, Instagram, Twitter and YouTube.
Contacts
Pawel Weszka, NBA Africa Communications, pweszka@nba.com, +27 10 007 2666
For KFC Africa related queries please contact kfc@orangeink.co.za
Source:peacefmonline