The Chief Executive Officer
(CEO) of Jumia Ghana, Tolulope Thomas, has underscored the need to intensify
education on platforms exempted from the 1.5 per cent Electronic Transfer Levy
(E-Levy).
She
said while the implementation of the E-levy has been favourable for her outfit
which is a registered organisation with the tax authorities, “What we need to
do now is to keep educating our consumers to know that when they shop online
and they use their prepaid services, there are no additional charges”.
The
education, she said will remove perceptions that inhibit consumers from
purchasing goods online.
Ms
Thomas was speaking at the launch of the 10th anniversary of Jumia’s presence
in the country.
Launch
The
launch was on the theme, '‘10 years with you’.
She
explained that the anniversary, which is aimed at supporting its consumers by
providing a wide range of relevant products at the best prices and establishing
new partnerships with both international and local brands, will run for one
month.
The
launch of the anniversary also saw a panel discussion on the socio-economic
impact of e-commerce in the country over the last decade.
She
explained that Jumia will continue to provide seamless support to all its
vendors and partners in the quest to grow and develop their businesses while
offering convenience and affordability to our consumers.
“We
will also stay committed to creating job opportunities for the youth as well as
positively impacting the nation’s economy with further expansion to more rural
areas.
“We
are grateful to all our employees, consumers, policy makers, sellers, and all
the players in the ecosystem for helping us achieve this momentous milestone.
10 years with you,” she said.
Appeal
For
his part, the Executive Director of the E-Commerce Association of Ghana, Paul
Asinor, appealed to government to engage members in the sector before reviewing
the impact of e-levy in the mid-year budget presentation.
“We
do not want an instance where government will keep increasing the E-levy and
see it as an easy way to increase revenue and want to stop it now in the
budget, because it will affect our business.
“If the cost of doing business continue to increase,
businesses will gradually reduce their investment and look outside where
operations are less costly,” he added.
Source:Graphic.com.gh