On YouTube, being authentic can mean a
world of difference. Viewers are looking to connect with a real person, not a
script-reading robot or a carbon copy of their favorite creator. Focusing on
authenticity in your content can help build connections with viewers and keep
them coming back for more.
Just be yourself is valuable advice
for building new relationships and a YouTube channel! The connection you’re
looking to build with users is similar to making new friends in real-life. You
want users to trust you and feel comfortable watching your videos so they
subscribe and watch more videos just as you would want a new friend to trust
you and feel comfortable with you so they continue hanging out with you.
Here are 6 ways to stay authentic in
your YouTube videos.
On YouTube, being authentic can mean a
world of difference. Viewers are looking to connect with a real person, not a
script-reading robot or a carbon copy of their favorite creator. Focusing on
authenticity in your content can help build connections with viewers and keep
them coming back for more.
Just
be yourself is valuable advice for building new relationships and a YouTube
channel! The connection you’re looking to build with users is similar to making
new friends in real-life. You want users to trust you and feel comfortable
watching your videos so they subscribe and watch more videos just as you would
want a new friend to trust you and feel comfortable with you so they continue
hanging out with you.
Here
are 6 ways to stay authentic in your YouTube videos.
1. Embrace Your Fashion Style
Clothing
plays a big role in your attitude and behavior so it’s important to wear
something you feel comfortable in and embodies your style. Everyone has a
personal style that makes them feel the most themselves which is exactly how
you want to feel on camera. There’s no need to change your style for your
videos.
Think
of the outfit that puts your best foot forward while also staying true to your
style. Don’t wear a suit if you rarely dress formally or a t-shirt and jeans if
you like to add more flare to your outfits. If you don’t feel comfortable in
your outfit, viewers will notice.
2. Wear a
comfortable look
Similar to the previous point, present
yourself in a way you feel is genuine.
Present
yourself in a look you feel confident and comfortable in. Don’t feel the
pressure to change your beard or mustache because other creators keep a shaved
face or vice versa. Keep your beard and mustache. That could even be a defining
characteristic that makes you stand out. The same goes for makeup; don’t wear
too much if you prefer a natural look. There’s no such thing as too much or too
little as long as you stay true to yourself.
3. Participate
in trends you care about
Staying
on top of viral trends is beneficial for every creator, however too much trendy
content can be detrimental. Some viral trends can be useful for many creators
while others can be more specific and relevant for certain niches.
Pick
trendy topics that you are interested in and you know your audience will enjoy
and watch. Don’t be afraid to skip out on a viral trend that you don’t like or
can’t spin into relevant content. If you’re a fitness creator, hopping on the
ASMR trend might not work for your audience, but you could incorporate trendy
dances into a new workout video. Creators that hop on every trend despite its
relevance can come across as insincere and just looking for views which can
lead to losing viewers and subscribers.
4. Study
successful creators similar to you
There’s
a lot to learn from the stars of YouTube. While you don’t want to become a
carbon copy of another creator, you can pick up helpful tips by admiring larger
creators similar to you. If they insert jokes in their videos, it shows they
feel comfortable and care about entertaining their audience. If their content
is well researched, it shows they’re passionate about the topic.
5. Rehearse your
videos
How
you speak on camera has a big impact on how people will perceive you. The best
creators sound like they are having a conversation with you, not with a camera.
This means they aren’t reading off a rigid script or constantly losing their
train of thought.
Practice
your videos by talking to yourself. This can help you rehearse your talking
points and get comfortable speaking to a camera. Try practicing what you will
say in the mirror and getting used to having a conversation with yourself. Feel
free to even keep notes handy when recording to keep you on track.
6. Embrace
retakes
Most
of the top creators don’t get that perfect video their first try. It takes
multiple takes and sometimes you can still spot a mistake in the final cut.
Pressuring yourself to get the perfect take quickly can distract you from
displaying your natural self.
Shoot
for the ideal take rather than the first take. Expecting to record a perfect
video in the first take is unrealistic. Even the best creators film multiple
takes before finding the right one. Don’t be afraid to make mistakes because
they will happen. Letting yourself focus on the quality of the take rather than
the quantity.
Remember
the relationship you have with viewers is similar to an in-person relationship.
Feeling comfortable on camera makes your audience feel comfortable watching you
which is essential for creating a loyal audience. When you are true to
yourself, you will attract the people who truly appreciate your content.
We
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Source:Ameyawdebrah