50.4%
of foreign visitors surveyed by the Ghana Tourism Authority at the Kotoka
International Airport considered Ghana as an expensive destination in terms of
cost.
However,
72.76% of visitors rated their overall experience with ‘Beyond the Return’
version of December in Ghana 2021 events as satisfied whilst 15.45% said they
were very satisfied.
About
repeated visit to Ghana, 95% visitors said they will visit Ghana again in
December 2022 for events.
Participants
anticipate that some changes in the 2022 December in Ghana should include
organisation of programmes in other regions and addition of more programmes.
They also
recommended holding programmes conveniently at larger auditoriums.
The
2021 December in Ghana survey interviewed 260 respondents at the Kotoka
International Airport’s Departure Hall who had participated in the programme.
About 62%
of the interviewees, were females and males 38%.
A greater
number (80.6%) of participants were employed.
Millennials
in the age group of (18- 39years) were 73.8%. Bachelor’s degree holders were
61%.
First
time visitors to Ghana during the period were 40%, whilst more than three times
visitors were 28%.
Participants
ranked “Experience Ghana” as first pillar of Beyond the Return, with “Celebrate
Ghana” as the second pillar said they were keenly involved.
Source: myjoyonline