Gate.io,
one of the world’s earliest cryptocurrency exchanges and a leader among digital
asset platforms, is celebrating its 9th birthday starting
today. The company has also announced a brand refresh to better reflect its
values and commitments to its users. As part of the revamped brand identity,
Gate.io is unveiling a new slogan, color scheme, and logo.
Dr.
Lin Han, CEO and founder of Gate.io, said:
"Gate.io
continuously seeks breakthroughs and advancements while remaining steadfast in
its determination to help develop and drive progress in the crypto industry. We
believe that the new logo and color scheme reflect the lessons we have learned
in nearly a decade of service to our users, as we continue striving to create
an innovative brand that is open and accessible to everyone around the world.”
Gate.io’s
New Brand Identity
Gate.io’s new slogan is “Gateway to
Crypto.” One of Gate.io’s X-factors is its diverse range of altcoin options.
This slogan, followed by the sentence “Trade over 1,400 cryptocurrencies
safely, quickly, and easily”, encapsulates Gate.io’s key features – Gate.io is
a global multi-currency platform that anyone in the world can easily access to
invest in a myriad of cryptocurrencies. This messaging positions Gate.io as a
formidable presence in key new and emerging markets.
Gate.io’s new logo features a 3/4
circle to represent the company’s inclusivity, security, and stability. The
logo also has a “block” element, symbolizing blockchains. Together, the circle
and block form the letter “G” for Gate.io, showcasing Gate.io’s commitment to
embrace the booming blockchain era to create a digital world that combines
innovation, reliability, and security.
Moving forward, Gate.io is adopting a new
color scheme of blue and green, which portray Gate.io as an inclusive and
mature brand with a platform that is equally accessible to everyone.
Gate.io Lite
App and Mini App launch
Gate.io is also launching a notable update to
its mobile app that allows users to opt for a “Lite App” version within its
flagship app, offering streamlined and simplified in-app transactions for
crypto trading. Through the Lite App, users can access a suite of essential,
basic functions for different crypto assets on the go, such as viewing the
market sentiment through easily understandable trend lines, the fiat currency
deposit, currency exchange and basic account settings, etc.
The exchange is also launching a Mini
App to allow users to navigate third-party crypto applications. The mobile Mini
App is now live, while the web version is being fine-tuned. As Gate.io’s range
of third-party crypto app partners expands, different categories like online
shopping, travel, gift cards, and ticketing can be accessed through the Mini
App. This allows users to access multiple services without having to sign up
for a third-party merchant account. One of the channels that is already live in
the Mini App is the GameFi Centre, where users can enjoy GameBox, a collection
of independent games.
Contests
with US$9 million in prizes
Along with 9th birthday festivities,
Gate.io is launching a 9th Anniversary Series Campaign on May 27th, 2022, with
a total of US$9,000,000 in prizes to be awarded.
For example, Gate.io will release
9,000 Space Travel NFTs Mystery Boxes containing Space Travel NFTs of five
rarity tiers. Users collecting the Space Travel NFTs have a chance to win a
seat deposit for space travel – find out more by keeping an eye on Gate.io’s
Space Travel NFT Mystery Boxes campaign.
Established in 2013, Gate.io is
one of the world’s earliest cryptocurrency exchanges and a leader among digital
asset platforms. Gate.io offers services related to the trading of multiple
leading digital assets, and it has grown to serve over 10 million users around
the world. It has been consistently ranked as one of the top 10 cryptocurrency
exchanges based on liquidity and trading volume on CoinGecko, and has been
verified by the Blockchain Transparency Institute (BTI). Gate.io has also
received a rating of 4.5 by Forbes Advisor, making it one of the Best Crypto
Exchanges for 2021. Besides the main exchange, Gate.io also offers other
services such as decentralized finance, research and analytics, venture capital
investing, wallet services, labs and more.
Source: investing.com