LinkedIn is the world’s largest professional network. It’s a place where you can grow your career, find new clients and partners, or even land your next job. But it’s also an incredibly competitive space with over 830 million users worldwide.
If you want to stand out from the
crowd and make a great first impression with potential employers or customers,
you need to make sure your profile is as clickable as possible in order to get
more views on your LinkedIn profile.
Luckily, making a few simple changes
can go a long way. Here are three key improvements you can make to your
LinkedIn profile to increase its curb appeal.
How to get more views on LinkedIn
1. Craft a headline that’s impactful and keyword-rich
Your headline is one of the most
critical elements of your LinkedIn profile. Not only does it show up in search
results right next to your name and headshot, but it also appears at the top of
your profile page.
With that in mind, it’s essential to
ensure your headline is both impactful and keyword-rich to get more views on
LinkedIn. In addition, you want to make sure it accurately reflects your
professional brand and catches the attention of potential leads, clients, or
employers.
Think about what you want people to
know about you and focus on that. Some tips for creating an impactful headline
are:
Use keywords that are relevant to your
industry or niche.
Use action verbs to describe what you
do.
Highlight your skills or areas of
expertise.
Include numbers or statistics to
quantify your experience or accomplishments.
The last thing you want to do is leave your headline as the default “Title at Company Name.” Instead, take the time to make it stand out because it’s your opportunity to showcase what you bring to the table.
2. Upload a professional-looking
headshot and branded cover photo
Your headshot is another key element
of your LinkedIn profile that can help you get more views on LinkedIn. It not
only helps people put a face to your name but also helps you stand out in
search results.
Ideally, you want a headshot that
looks professional. Make sure it looks like you, but also don’t look too
casual. Here are some tips for taking a great LinkedIn headshot:
Use a plain background (avoid busy or
distracting ones).
Lighting is key! You want to make sure
your headshot is well lit.
Wear business attire that’s
appropriate for your particular industry.
Put on a friendly face (smiling
helps).
Once you take your photo, it’s then
important to crop it correctly. You want your face to be close to the center,
not the edges. This is because LinkedIn will automatically crop your headshot
to a circle, and you don’t want the top of your head to be cut off.
When you have a great headshot, it’s
time to add a branded cover photo/background photo (this is the photo that
appears at the top of your profile page in place of that empty blue space). Not
many people bother with this, but it’s a great opportunity to showcase your
company or personal brand and get more views on LinkedIn.
Follow these tips to create a great
LinkedIn cover photo:
Use high-resolution images.
Use the right dimensions (1584 (w) x
396 (h) pixels).
Include text (only if it’s easy to
read).
Link the photo to your profession or
niche.
Be creative and unique (avoid clichéd
or overused images). That way, when someone lands on your profile, they’ll
have a good idea of who you are and what you do right from the get-go.
Source:allbusiness.com